Attention Malaysian, Are You Ready To Rank On Google's Next Generation Search Engine - "Google AI Overview"?
What is Google AI Overview?
Google AI Overview (Previously known as Google SGE) is the fusion of Google Search and AI answers. When you type queries or keywords in the Google search field, Google responds with AI-generated answers which are above the regular search results. (see picture below). If you've used ChatGPT or Google Bard (Gemini AI) before, you'll understand how the AI answer look like.
When will Google AI Overview launch?
Currently Google AI Overview was official launched in USA in May 2024, and it is expected to launch in Malaysia by end of 2024 or early 2025.
UPDATE : Google AI Overview was launched in October 2024 as stated here https://blog.google/products/search/ai-overviews-search-october-2024/
Why is Google AI Overview important?
Google AI Overview will have a significant impact on SEO and user behavior. People will rely more on AI-generated answers in Google AI Overview and may be less interested in scrolling down the Search Engine Result Page (SERP) to find answers on various websites. This shift poses a major challenge for SEO agencies to optimize for Google.
How to make Google AI Overview favor your website?
Google AI Overview is a game-changing algorithm in Google Search history. No one knows exactly what Google AI Overview wants, especially it will be fine-tuned from time to time. Nevertheless, in mid-2023 when Google introduced Bard AI (Now is called Google Gemini AI), we conducted countless tests and identified some patterns that Google Bard favored. We believe these patterns are also implemented in Google AI Overview. In November 2023, when Google opened experimental Google SGE to Asian countries, including Malaysia, we conducted numerous tests too and found that some patterns are similar to those favored by Google Bards. For example, in Google AI Overview and Google Bard (Gemini AI), when Google AI Overview suggests answers, 70% to 80% of them come from the content of the top 20 listings in Google SERP, with websites having more positive reviews (either from Google, Facebook, or other platforms). Anyway, we believe that this finding is just a piece of the small puzzle of how the Google AI Overview algorithm works.
What can Maximus' SEO do for Google AI Overview?
As one of the SEO pioneers in Malaysia since 2002, Maximus has continuously adapted to changes in Google's algorithms. From Local SEO to Google Rank Zero (feature snippets) to Google AI Overview, we always stay one-step ahead of other SEO providers in Malaysia.
Even though Google AI Overview is still in the experimental stage in Malaysia, we have successfully assisted some our clients in ranking on Google AI Overview for some general keywords, as shown below:
Some of our clients are recommended in Google AI Overview :
(updated June 24, Results may vary)
Rank for Keyword “Best Coffee Machine Rental”
Rank for Keyword “Best Interpreter in Malaysia”
Rank for Keyword “Best Sofa Manufacturer Malaysia”
Rank for Keyword “Best Confinement Centre in Malaysia”
Rank for Keyword “HRDF Certified Training Provider”
Rank for Keyword “Best Retirement Home in Malaysia”
From what we observed, Google AI overview is sensitive to wording changes. Even keywords with singular or plural forms, or the addition of prepositions such as "in," "of," etc., can result in Google AI generating different answers. Additionally, the AI response may vary based on the searcher's search history and browser cookies
While we can't guarantee that a website will stay permanently in Google AI Overview, we are confident in increasing the possibilities of your website being recommended by Google AI Overview. For more information, you can browse our Google SEO Service Package here.